We’re almost one week in and so far it has been a World Cup to remember. There have been upsets (Costa Rica defeating Uruguay), blowout wins (Germany defeating Portugal 4-0), and just about everything in between. One team in particular will have a tough time at the big tournament in Brazil, and not because of football.
The Australian National Football Team were given some horrific news this morning, while preparing for their game against Holland. The team manager, Ange Postecoglou, received a call around 8:00am from the front desk of the Hotel Ilha do Boi, the hotel in Vitoria, Brazil where the team is staying. Apparently the hotel’s cable service was malfunctioning, and the players were not happy about it. ABC, the broadcasting company televising the World Cup this year, heard about the situation and saw a great marketing opportunity. ABC, owned by Disney, really wanted to promote Maleficent while it’s still in theaters, and decided to take advantage of team Australia’s cable situation. With no cable in the hotel rooms, ABC donated 30 Blu-ray players along with 30 copies of Maleficent on Blu-ray to the Australian squad. They also instructed the hotel employees to play the movie on repeat until the end of the World Cup.
Australia now faces two huge obstacles. The first obstacle is to make it to the next round of the World Cup, which will not be easy considering that both Spain and Holland are in their group. The second obstacle is to maintain their sanity while Angelina Jolie’s face continuously projects on every hotel room television screen. Already labeled as underdogs, the Aussies don’t need any more distractions. Being forced to watch Maleficent is a huge distraction. I mean that movie looks really bad.
by Danny Dagorn